Magic Canvas Campaign
Magic Canvas is Glowforge's AI-assisted artwork generator that launched (along with a printer promo) in Feb 2023.
With just a few lines of text, it creates a custom design that creators can laser engrave onto their projects.
Launch result: an 11% increase in homepage traffic
In-App Experience
In-App Experience
Campaign assets included paid ads, sales assets, a landing page, launch emails, & social posts.
Paid ads launched on Facebook
Paid ads launched on Facebook
Product Breakdown for Sales
Product Breakdown for Sales
I worked with our Senior Designer to create this PDF, which Sales Reps can send to customers as a one-pager on the new product.

Emails sent to top of funnel leads
Emails sent to top of funnel leads